The Paradox of choice

Research

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1 – Background Research

In this module, I did background research about the topic and created 3 insight slides .

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2 – Clarifying the Problem by Asking the Audience

In this module, I conducted more background research and generated three more insights from my research. I also reflected on what's the major problem for this thesis project, and made plans to nail them down in the following survey and interview sections.

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3 – Interviewing the Audience

In module 3, I used the questionnaire as a tool to help me narrow down my topic range. I got a total response of 20, in which I found some interesting behavior patterns and generated 7 insights. Among the insights, 4 of them were made into insight slide for this week.Our dentists make every effort to preserve your natural teeth. However, extractions are necessary when decay has made the tooth unsalvageable or when you have an advanced periodontal disease.

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4 – Deciding Deliverables

Our dentists make every effort to preserve your natural teeth. However, extractions are necessary when decay has made the tooth unsalvageable or when you have an advanced periodontal disease.

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5 – Deliverables

Used to prevent the spread of tooth decay or correct any cosmetic damage, a filling is one of the ways our dentists preserve your health.

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6 – Assorted Readings

A dental implant mimics the form and function of a natural tooth, which consists of a root and a crown. The crown is the visible part of your tooth. It is used to chew food and is therefore the most susceptible to cavities.

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7 – Naming Your Thesis

There are various ways to correct crooked or crowded teeth without the use of traditional braces.

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Night and Snore Guards

Excessive jaw clenching and bruxism can accelerate tooth and jaw deterioration. Meanwhile, snoring can impact the quality of your own sleep and that of those around you.

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Periodontal Maintenance

Among the causes for periodontal (gum) disease are genetic susceptibility, smoking, and other illnesses like diabetes. Periodontal maintenance involves removing plaque and tartar from above and below the gumline.

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Whitening

Professional teeth whitening is faster, more effective, and longer lasting that treatments you find over the counter.

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Module 1

First module.


Insight_m1



Detail 3

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Module 2

In this week, I did more background research and generated 3 more insights based on my research.


Insights_m2


Detail 3

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Module 3

In module 3, I used the questionnaire as a tool to help me narrow down my topic range. I got a total response of 20, in which I found some interesting behavior patterns and generated 7 insights. Among the insights, 4 of them were made into insight slide for this week.


Questionnaire + Insights

Linkgoo.gl/6dDS5q

Insights:

  • Most people like grocery shopping, but they also have difficulties making purchase decisions in grocery stores.
  • Decision paralysis happens the most with first time purchasing.
  • Having brand loyalty reduce decision paralysis in grocery shopping.
  • When people do not research about the product they are going to buy, yet confronted with overabundant choices.
  • The lack of knowledge about selecting criteria is a significant factor that causes decision paralysis.
  • Most people tend to base their purchasing decisions on product reviews when they have difficulties making choices.
  • Too many of the “similar products” makes it harder to choose. (products do not differentiate enough from one another.)

Full Report

 
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Insight Deck _m3